Meet Stacy. She's your sales operations manager. Smart, reliable, the kind of person who keeps things running. You pay her $35 an hour — a fair rate for someone you trust.
Every morning, Stacy spends two hours following up with leads. She checks the CRM, logs calls, updates contact records, moves prospects through stages. It's important work. The data has to be right.
Three people on her team do the same thing. Five days a week, fifty weeks a year.
But here's what that number misses entirely: during those 1,500 hours, Stacy wasn't building relationships. She wasn't expanding accounts. She wasn't doing the work you actually hired her to do.
The CRM data is accurate. The opportunity cost is invisible. And the same story is playing out in every department of your company — every single day.